Identity

Color

The world is a diverse and wonderful place. We want to reflect that in the people we see, and the colors we use — that's why we've developed a bright and beautiful palette.

Core brand colorsanchor

Feather Green1

Hex58CC02copyRGB88 204 2CMYK58 0 96 0PMS361 C / 2421 U
Mask Green2

Hex89E219copyRGB137 226 25CMYK42 0 87 0PMS368 C / 2293 U
Eel3

Hex4B4B4BcopyRGB75 75 75CMYK3 0 21 88PMS418 C / Black 6 U
Snow4

HexFFFFFFcopyRGB255 255 255CMYK0 0 0 0

Our core colors are taken directly from our mascot, Duo. Here’s the common hierarchy in which they’re used:

1. Feather Green is the core color of our brand. This is the hue that the world associates with Duolingo. When in doubt, lean in to green!

2. Mask Green is our secondary green color upon which Duo can be placed.

3. Eel is commonly used for typography.

4. Snow is our primary background color.


Secondary colorsanchor

Macaw

Hex1CB0F6copyRGB28 176 246CMYK81 2 6 0PMS306 C / 306 U
Cardinal

HexFF4B4BcopyRGB255 75 75CMYK0 83 61 0PMS1787 C / Red 032 U
Bee

HexFFC800copyRGB255 200 0CMYK0 21 93 0PMS123 C / 109 U
Fox

HexFF9600copyRGB255 150 0CMYK0 47 90 0PMS1375 C / 123 U
Beetle

HexCE82FFcopyRGB206 130 255CMYK21 51 0 0PMS2572 C / 2572 U
Humpback

Hex2B70C9copyRGB43 112 201CMYK95 54 0 9PMS2144 C / 2175 U

We use a range of bold, vibrant secondary colors to add splashes of delight to our UI and illustrations. Secondary colors may also be used for bold, full-bleed backgrounds.


Neutralsanchor

Eel

Hex4B4B4BcopyRGB75 75 75CMYK3 0 21 88PMS418 C / Black 6 U
Wolf

Hex777777copyRGB119 119 119CMYK5 1 1 68PMSCool Gray 9 C / 418 U
Hare

HexAFAFAFcopyRGB175 175 175CMYK0 0 3 88PMSCool Gray 5 C / U
Swan

HexE5E5E5copyRGB229 229 229CMYK1 1 2 13PMSCool Gray 1 C / U
Polar

HexF7F7F7copyRGB247 247 247CMYK5 1 3 7PMS649 C / 649 U
Snow

HexFFFFFFcopyRGB255 255 255CMYK0 0 0 0

Neutrals are used to provide utility and hierarchy without competing with our core and secondary colors.


Duo's paletteanchor

Wing Overlay

Hex43C000copyRGB67 192 0CMYK58 0 96 18PMS369 C / 368 U
Feather Green

Hex58CC02copyRGB88 204 2CMYK58 0 96 0PMS361 C / 2421 U
Mask Green

Hex89E219copyRGB137 226 25CMYK42 0 87 0PMS368 C / 2293 U
Beak Inner

HexB66E28copyRGB182 110 40CMYK0 59 97 36PMS723 C / 1525 U
Beak Lower / Feet

HexF49000copyRGB244 144 0CMYK0 52 97 0PMS715 C / 2012 U
Beak Upper

HexFFC200copyRGB255 194 0CMYK0 24 96 0PMS7548 C / 7548 U
Beak Highlight

HexFFDE00copyRGB255 222 0CMYK0 10 87 0PMS106 C / 106 U
Tongue Pink

HexFFCAFFcopyRGB255 202 255CMYK2 31 0 0PMS250 C / 250 U
Eel

Hex4B4B4BcopyRGB75 75 75CMYK3 0 21 88PMS418 C / Black 6 U
Polar

HexF7F7F7copyRGB247 247 247CMYK5 1 3 7PMS649 C / 649 U
Snow

HexFFFFFFcopyRGB255 255 255CMYK0 0 0 0

Duo is our mascot and most recognizable brand asset. Whether you’re showcasing Duo on screen or in print, make sure to use the right colors for each part of his body.

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