Our core colors are taken directly from our mascot, Duo. Here’s the common hierarchy in which they’re used:
1. Feather Green is the core color of our brand. This is the hue that the world associates with Duolingo. When in doubt, lean in to green!
2. Mask Green is our secondary green color upon which Duo can be placed.
3. Eel is commonly used for typography.
4. Snow is our primary background color.
We use a range of bold, vibrant secondary colors to add splashes of delight to our UI and illustrations. Secondary colors may also be used for bold, full-bleed backgrounds.
Neutrals are used to provide utility and hierarchy without competing with our core and secondary colors.
Duo is our mascot and most recognizable brand asset. Whether you’re showcasing Duo on screen or in print, make sure to use the right colors for each part of his body.